Business to Consumer telemarketing can be an important part in your customer communication and marketing strategy but I order to work it has to be undertaken properly.In recent years the industry has suffered and gained a somewhat bad reputation from unscrupulous operators both on-shore and off-shore so its important to focus on the key steps that can be put in place to help ensure your campaign is undertaken as professionally as possible and delivers a strong return on investment.

  • Accurate prospecting and quality of data is critical to the success or otherwise of any customer communication strategy.
  • Warm prospecting will always deliver greater returns than pure cold calling, so if you have an existing database of clients then this is always a good place to start. Conversion rates are always much higher when there is an existing relationship in place.
  • Ensure your product or service is well targeted to the consumer profile. There is absolutely no point in contacting people who are likely to have little requirement or need for your products or services.
  • Allocate suitable time in preparing your approach and communication strategy. Who are you targeting, why are you targeting them, and what are the key unique selling points that will help hook the customer.
  • Make sure your team are well trained. Remember good telemarketers listen more than they speak, never talk over the customer and should display a high level of professionalism at all times.
  • Performance manage your team. This is one of the most important aspects, because outbound agents can be notoriously difficult to manage and motivate, especially if they are to stay focused and achieve results.

By outsourcing this aspect of your marketing to us we can take away the hassle of managing this process yourselves and you can be assured that all of the points and much much more behind the scenes are practiced and not just preached.