DATA CLEANSING

Over time companies change, staff come and go and businesses change hands. Having accurate, clean data ensures that your marketing campaigns are appropriately targeted and returning the best possible results.

We call through data, identifying and correcting names of key contacts within the company, company size, address and even the name of the company to ensure that data is up to date.

Marketing targeted at the relevant decision makers and budget holders generates a better response than contacting departments without knowing the names of the key individuals. Sending information to people who have left the company months or even years ago is unlikely to return any response at all and your marketing budget is wasted if spent targeting companies that have changed their business model, moved offshore or gone into liquidation.

In any form of marketing, the quality of the data is the essential foundation and having up to date information facilitates the success of any campaign.